PHILOSOPHY
Eugenomics is inspired by the principles of the regenerative and antiaging medicine. The general condition of the skin is influenced by many factors and the biological age does not always correspond to the chronological age. In fact in many cases even young persons – both men and women – show signs of premature aging like wrinkles, spots, sagging and uneven complexion
EUGENOMICS PHILOSOPHY: BEAUTY AS A RESULT OF A GENERAL STATE OF HEALTH
A healthy skin is always good looking and when the skin is beautiful it contributes tremen-
dously to a younger look at any age.
The Eugenomics cosmetic line is based on dermatological research focused on the skin‘s
protection and prevention as well as on the reduction of damages caused by premature
aging.
The formulations are designed to slow down cellular senescence and to help the skin’s cells
regenerate while respecting skin physiology.
Eugenomics invests in the research of cutting-edge active molecules and new synergies
for skin well-being to better respond to the needs of efficacy-oriented consumers who look
for visible and lasting results.
Cosmetic Revolution
Advanced Formulas for Your Wellbeing
Quality
Use of high-quality ingredients, with advanced formulations to ensure product efficacy.
Safety
Commitment to product safety, ensuring they are dermatologically tested and free of harmful substances.
Innovation
Constant research for new solutions and technologies to enhance the effectiveness of skincare treatments..
Integrity
Transparency in ingredients, production processes, and marketing claims.
ALINA BENCINI
Creativity expressed in three areas: fashion, painting and cosmetics. Always at the service of beauty.
Alessandra Alina Bencini’s passion for beauty originates since her young age as it was first inspired by her mother who worked as a junior, though extremely talented seamstress in a “haute couture” tailoring. In those early years of her life Alina was highly impressed by the elegant ladies who wore her mother’s luxurious creations, and Alina’s passion laid the foundations for her future career in fashion and antiaging skincare.
Alina was fascinated by the refined ladies who frequented her mother’s atelier. She observed how those women were paying great attention to every detail of their appearance starting from skin’s care, making it as splendid as the precious silks of Como, her hometown.
While remaining strongly linked to high fashion as a daughter of art, Alina undertook chemistry studies; a path that would subsequently allow her to understand and explore the active ingredients used in the cosmetics industry, their mechanisms of action on the skin and the technologies necessary for the formulation of skincare cosmetics with a high anti-aging impact.
Once she finished her studies, the attraction exerted by the world of fashion immediately took over.
After an initial experience as an employee in the design department of an important textile company, Alina started a small business as a stylist consultant which quickly grew at the service of prestigious fashion houses for which she created dozens of collections of silk accessories. In 15 years of experience as a fashion designer she created lines of accessories for a number of important brands including – among the others – Gucci, Ferragamo, Mila Schön, Chanel and Cartier. At the end of her career as a fashion designer Alina found a new motivation by dedicating herself to painting.
During her artistic parenthesis – surrealist and abstract – Alina expressed her creativity by experimenting with chemical reactions on colors to obtain innovative and material effects. Alina never felt like a true artist, but rather as a “little chemist” who loved to experiment.
Her life has been marked by a tandem of passions: beauty and science, two apparently distant fields yet so strongly rooted in her personal vision that led Alina, step by step, to create a project which aims to bring both skills together, making them travel on a single track.
Her vocation for beauty and the interest in skincare brought her closer to the concept of “healthy aging”.
Her path was guided by constant research and by the desire to offer innovative solutions, with proven effectiveness in keeping the skin of the face and the body radiant and in perfect health: in one word, beautiful, at any age.
Over 20 years of in-depth study of issues related to regenerative and anti-aging medicine, carried out through collaborations with dermatologists, aesthetic doctors and plastic surgeons together with her constant dedication and resilience have led Alina to believe in a wide-ranging project to which she wanted to give name EUGENOMICS: the “good genome”.
Eugenomics is a project based on a cosmeceutical line for skincare and beauty that uses the optimal dosage of safe and proven effective molecules. A powerful tool against cellular senescence in the dermatological field, but also a line of cosmetic products which is designed by paying a special attention to the most precious textures, to the sensorial approach and – flagship – to the biotech formulas capable of conveying the functional ingredients exactly where they need to arrive.
The Eugenomics line was designed to create an “a la carte” skincare beauty routine. The combination of serums, creams, masks and lotions allows the user to build a “tailor-made suit” aimed at counteracting blemishes due to aging in order to meet the needs of every skin type.
